Company History
All K-Line directors have had a long and passionate association with agriculture. Harold Larsen moved to Australia in the early 1900s. He began farming in Billimari, NSW in 1910. His family continued to farm, and K-Line Agriculture was started by Richard Larsen in 1993. Coming from a farming background, the founders could see a niche in the market for a broader, more efficient range of tillage machinery. Their many years of personal experience in the farming industry provide valuable insight into the design of K-Line products.
K-Line’s commitment to strong family values, 100% stakeholder satisfaction and research & design in conjunction with farmers, has led to what we are today – a trusted manufacturer of innovative and reliable machinery.
K-Line Agriculture Launch
At the forefront of the global agricultural market, K-Line Agriculture is a market leader with a forward-thinking attitude and great scope for development and expansion. After 23 years of supplying machinery to the agricultural sector as K-Line Industries, we updated the name of the agricultural section of the business to K-Line Agriculture. This is to reflect what we have accomplished in the marketplace to date.
The logo was updated in July 2014 and is intended to reflect K-Line’s growth and global image, by combining all facets of the brand. The ring around the logo is to symbolise the global market. The disc represents agricultural manufacturing. The paddock and rows encompass all things agriculture. And the colours express the original widely renowned K-Line quality, with a fresh new look.
In 2021, K-Line Agriculture received certification and a licence to use the internationally recognised Australian Made logo in its marketing activities, promotional material and on its products. This is in recognition and testimony to the company's original philosophy to design, engineer and manufacture their products right here in Australia. All of K-Line Ag's machinery is proudly made strong, by Australians, for tough Australian conditions.
CNH Acquires K-Line Ag
“As pioneers in Australian agricultural tillage equipment, K-Line Ag has an international reputation for innovation, efficiency and productivity. In 2019 K-Line Ag joined the global leader in agricultural machinery – CNH.
This is an exciting opportunity for customers, dealers, and both the K-Line Ag and CNHI teams. It will give us a greater opportunity to expand the reach of K-Line Ag products, and continually enable superior engineering and product development of K-Line Ag’s product line-up.
K-Line Ag Products & Dealer Network
K-Line Ag products will continue to be sold under the K-Line Ag name in Australia and New Zealand through our existing network of Case IH, New Holland and selected independent dealers. In North America, the products will be branded as Case IH for Case IH dealers, while the current K-Line Ag branding will remain the same for all non-Case IH dealers within the US market. Our dealer network is one of our greatest assets and integral to the success of the K-Line Ag business; we are confident that K-Line Ag will go from strength to strength under CNH’s ownership.
To read more about us – download our Corporate Profile
Our Mission & Vision
Our Core Values
Passionate people are the key to our success
At K-Line Ag, we’re passionate about products that will make a difference to our customers.
This is reflected in a strong culture that is deeply rooted in the history of Australian farming. Proudly based in Cowra, NSW, where K-Line Ag was founded, we take pride every day in our commitment to helping shape the future of primary industries in this country, hand-crafting machinery that forms an integral link in the nation’s food chain.
We thrive on supporting farmers and primary producers with products that make a difference in their lives. We think progressively, and strive for perfection in every element of our work.
Hearing everyone’s voice
Underpinning our workplace culture is a commitment to a culture that respects every individual.
We thrive on teamwork and open dialogue, ensuring every employee is supported and empowered to achieve their potential. We aim to create a high-performing culture that promotes innovation and excellence, empowering people at all levels with the resources to build new skills, make decisions and communicate openly.
Short, frequent touchpoints between employees and management promotes sharing of ideas and feedback, driving engagement that underpins a relentless quest for perfection in everything we do.
We empower and challenge our people to be the architects of their own success. We support their professional development with training and tools to create a culture of high performance, engagement and satisfaction. Correspondingly, they are the engine room of our mission to manufacture industry-leading agricultural products.
Diversity and inclusion
At K-Line Ag, every voice matters. We respect every individual, and promote a culture of inclusiveness. Our achievements begin with the personal values we empower in our high-achieving team members – trust, respect and courage. We communicate openly across all levels of the organisation, and encourage and support every individual to contribute fully.
We are energised by an open, diverse working environment in which everyone is empowered to be their true self and achieve their full potential in a collaborative, fast-paced and high-achieving environment.
Unlocking Potential
We build high-performance teams that strives for excellence in every aspect, empowering our people at every level to take ownership of their work and provide leadership. Employees at K-Line Ag are supported with the training, skill development and tools to pursue excellence and create outcomes that not only support the business, but further their own development. Our leaders are empowered to connect our employees’ talents and passion to K-Line Ag’s purpose.
We aim to create an environment where people enjoy their work, feel valued and are empowered to pursue every available career development opportunity.
