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K-line Ag

About K-Line Agriculture

Sustaining farms to sustain the world

Company History

All K-Line directors have had a long and passionate association with agriculture. Harold Larsen moved to Australia in the early 1900s. He began farming in Billimari, NSW in 1910. His family continued to farm, and K-Line Agriculture was started by Richard Larsen in 1993. Coming from a farming background, the founders could see a niche in the market for a broader, more efficient range of tillage machinery. Their many years of personal experience in the farming industry provide valuable insight into the design of K-Line products.

K-Line’s commitment to strong family values, 100% stakeholder satisfaction and research & design in conjunction with farmers, has led to what we are today – a trusted manufacturer of innovative and reliable machinery.

K-Line Agriculture Launch

At the forefront of the global agricultural market, K-Line Agriculture is a market leader with a forward-thinking attitude and great scope for development and expansion. After 23 years of supplying machinery to the agricultural sector as K-Line Industries, we updated the name of the agricultural section of the business to K-Line Agriculture. This is to reflect what we have accomplished in the marketplace to date.

The logo was updated in July 2014 and is intended to reflect K-Line’s growth and global image, by combining all facets of the brand. The ring around the logo is to symbolise the global market. The disc represents agricultural manufacturing. The paddock and rows encompass all things agriculture. And the colours express the original widely renowned K-Line quality, with a fresh new look.

Australian Made logo

In 2021, K-Line Agriculture received certification and a licence to use the internationally recognised Australian Made logo in its marketing activities, promotional material and on its products. This is in recognition and testimony to the company's original philosophy to design, engineer and manufacture their products right here in Australia. All of K-Line Ag's machinery is proudly made strong, by Australians, for tough Australian conditions.

CNH Industrial Acquires K-Line Ag

“As pioneers in Australian agricultural tillage equipment, K-Line Ag has an international reputation for innovation, efficiency and productivity. In 2019 K-Line Ag joined the global leader in agricultural machinery – CNH Industrial.

This is an exciting opportunity for customers, dealers, and both the K-Line Ag and CNHI teams. It will give us a greater opportunity to expand the reach of K-Line Ag products, and continually enable superior engineering and product development of K-Line Ag’s product line-up.

K-Line Ag Products & Dealer Network

K-Line Ag products will continue to be sold under the K-Line Ag name in Australia and New Zealand through our existing network of Case IH, New Holland and selected independent dealers. In North America, the products will be branded as Case IH for Case IH dealers, while the current K-Line Ag branding will remain the same for all non-Case IH dealers within the US market. Our dealer network is one of our greatest assets and integral to the success of the K-Line Ag business; we are confident that K-Line Ag will go from strength to strength under CNH Industrial’s ownership.

To read more about us – download our Corporate Profile

Our Mission & Vision

Our mission

is to partner with farmers to create advanced agri-tech solutions and care for the land. Our aim is to provide exceptional service and cultivate trusted relationships for life.

Our vision

is to be globally recognised as a leader in the tillage industry.

Our Core Values

Innovation

We have a passion for change and innovative solutions.

Care

We care for all the people and the land.

Respect

We build enduring relationships through teamwork, humility, sincerity and respect for all.

Integrity & Trust

What we say, we do.

K-Line Ag Work Culture

Passionate people are the key to our success

Our people reflect our strong culture rooted deep in a history of Australian farming. They are what sets us apart. What is it like working at K-Line Ag? Our people are passionate. They're willing to work hard to make the products that make the difference for our customers.

K-Line Ag's commitment to shape the world we all want to live in takes more than progressive thinking and an innovative spirit. We empower our people to grow and have the trust and courage to act. Everyone’s voice is heard and their ideas matter. Everyday life at K-Line Ag is supported by a culture of respect for the individual. We thrive on teamwork, open dialogue and learning in a fast paced environment. We draw energy from our open diverse environment where we can all be our true selves.

Hearing everyone’s voice

Employee engagement is the driving force behind high performing organisations. That is why open dialogue, feedback and transparent communication are core to the K-Line Ag culture. We strive for short and frequent touch points between managers and employees to share input, review performance and make decisions, always placing the employee in the driver seat of their career.

We have high ambitions as a company, based on a high performance culture. Our values express our shared beliefs across regions and entities and create the base for high performance through high employee engagement.

Diversity and inclusion

Our people reflect our strong culture rooted deep in a history of Australian farming. They are what what sets us apart. What is it like working at K-Line Ag? Our people are passionate. They're willing to work hard to make the products that make the difference for our customers.

K-Line Ag's commitment to shape the world we all want to live in takes more than progressive thinking and an innovative spirit. We empower our people to grow and have the trust and courage to act. Everyone’s voice is heard and their ideas matter. Everyday life at K-Line Ag is supported by a culture of respect for the individual. We thrive on teamwork, open dialogue and learning in a fast paced environment. We draw energy from our open diverse environment where we can all be our true selves.

Unlocking Potential

Leadership at K-Line Ag is essential. We believe that the role of a leader is to connect people’s talents and passion to the company’s purpose, to unlock potential so employees are willing to give their best.

Our leaders are not only business driven but also capable of playing to people’s strengths instead of limitations, building high performing teams via empowering leadership and encouraging positive peer pressure. Their responsibility is to create an environment where people enjoy working and feel valued as well as being able to partake in career development opportunities.

Innovation

We have a passion for change and innovative solutions.

Care

We care for all the people and the land.

Respect

We build enduring relationships through teamwork, humility, sincerity and respect for all.

Integrity & Trust

What we say, we do